Thursday, 17 October 2013

Science slogans

Possible science slogans/taglines

The brief requires us to add slogans related to science so that we can try to attract the students. Below is list of slogans I found on the internet and also some that I have created. There are a few which I prefer than the others, but when I start to create my poster I will choose one of these, that will relate to the content, and include it in my poster.

  • We all need a share of the π (Pi).

  • No conscience without science.

  • The science of today is the technology of tomorrow.

  • There are no shortcuts in evolution.

  • To unlock possibilities/the universe, science is key.

  • When gravity calls, something falls.

  • Atoms are forever.

  • Atoms....turns out we're all just full of hot air.

  • 4 billion years of evolutionary success, join now to keep going.




Wednesday, 16 October 2013

Colour palette

Sci-fi colour palette research

After looking at the typography of sci-fi movie posters I have decided to explore the visual colours that are utilised in the posters. I have sampled the colours used in existing sci-fi movie posters and have produced colour palettes for each poster. After analysing all the poster's palettes I will decide on a set of colours which I will aim to use in my poster. The colours where extracted on illustrator using special tools which allow you to do this.




These posters have the typical classic sci-fi colours and are perfect examples of the colours I should consider in my poster. As you can see sci-fi posters use a wide variety of colours, however they all have a pastel base to them creating a vintage feel. This is because during the era of the posters the colours available to them for print would have been these pastel colours.
After anaylsing the posters I have noticed a few colour schemes that emerge in this classic sci-fi style. one of which is, the title of the movie is often the brightest so colours like yellow and red are used. another scheme is that the typical martian that feature in the posters is often given a pale green or dark purple colour to associate with the stereotypical extra-terrestrial.

Now that I have fully understood the colours used in classic sci-fi movie posters, I have created a colour wheel to illustrate some of the colours I will utilise in my poster.


Monday, 14 October 2013

Sci-fi fonts

Possible sci-fi fonts

After analyzing the typography of the classic sci-fi movie posters, I searched online to find possible sci-fi fonts which I could use on the poster. This method would be convenient to create the poster as I would be able to download the fonts and install them into illustrator, therefore I can type out the letters I require and the font will be created. Alternatively, depending on the words used I could hand create the fonts by uniquely editing the type face on illustrator. Below are the fonts which I have come across and believe could work well in my poster.


I have selected font which are appropriate for classic sci-fi movie posters and relate to the research I have done. Many of the typefaces used in the movie posters where bold, standard, san-seriff fonts. I have tried to find some more exciting and interesting sci- fi fonts that I could apply to my poster to make it stand out even more.

Sunday, 13 October 2013

Sci-fi typography


Sci-fi typography

As I have chosen to base my poster on early 20th century sci-fi I wanted to examine the typography used on the existing sci-fi movie posters. I am required to create a tagline and/or title so must explore the different fonts and type faces available from early sci-fi which I can apply to my poster. 
I have discovered key trends in the typography of different poster. Below is a collage of sci-fi movie poster's titles which I have put together.





As you can see the titles of the movie posters are typically always typed in capital letters. This is done to convincingly put across the title of movie so the viewer is inclined to remember the title, it is bold and in your face. To create my sci-fi influenced poster I will also ensure my taglines and titles are in capital letters.
Another feature I noticed is that the movie titles, depending on where they are placed, are always scaled. The scaling in each poster is different, and some of them also appear to be on an angle, but typically they are never straight and with the same sized letters. I will also include this in my poster to create an original sci-fi style.


Friday, 11 October 2013

Steampunk

Steampunk

Steampunk is a very unique sub-genre of science fiction. The influential work of steampunk grew in the 1060s and 1970s, following inspiration from the industrial revelation in western civilization. Steampunk work was set in different eras of the 19th century. However, it was commonly known to have been set in a British Victorian era as the clothing choices on the characters resembled Victorian fashion.

The design of steampunk work typically featured steam powered mechanical machines that assist the character in some manner. There are many distinct elements in steampunk work which generates this unique and particular genre style. Below are examples of steampunk work:

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As you can see in the images steampunk has particular features with certain objects, listed are some of those included:
  • goggles
  • cranks/cogs
  • hats
  • Victorian clothes
  • nuts/bolts
  • brass
  • weapons
You may notice the colour palette in this visual style is reserved and dreary this is because steampunk is representing a vintage era and thus trying to create a classic feel. Like the image above, most of steampunk art have layers of textures to the image. This provides depth into the artwork and produces a more intriguing view on the work.

Pop Art

Pop Art



Pop art is a very well know art style and often people are able to recognise the art form due to famous paintings and posters. It can be fairly easy to identify the characteristics of pop art on pictures and paint work.

From my research I have discovered that pop art was an art movement which first appeared in the 1950s, it was believed to be the earliest examples of postmodern Art.
It was formed in relation to abstract expressionism which was also an art movement which emerged post-world war in the 1940s. Similar to abstract expressionism, pop arts created art work which twisted the visual aspects of objects and existing material.
Pop art employs irony and parody and applies these attitudes to the objects or materials, which were culturally relevant at that time period. The objects included where from popular mass culture such as billboards, advertising, comic books, news etc.
Pop art was considered to mainly try to portray the attitudes and thoughts on the imagery that was created and not just on the objects themselves.

Pop art images are often associated with comic books. This because an American artist called Roy Lichtenstein became a renowned figure in the new pop art movement. He focused his work on comic strip style imagery and produced influential art work in the 1960s. The people during that culture favored his ability to incorporate parody into his work. An example of his art work is below:


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In this image Roy Lichtenstein has produced, it shows two fighter pilots in battle. Normally this image would have expressed a serious and sombre tone, however due to the comic book style quote and the type “WHAAM!” it creates a light-hearted humorous tone. Additionally the image uses vivid colours which helps convey the parody. The typography of the tagline “WHAAM!” feels playful as the letters are overlapping each other, not to mention the use of the exclamation mark. Also the text has a yellow fill which is a mellow colour. Furthermore, the type is a san-seriff font which allows the text to appear non formal.


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These images above are more examples of pop art. The right image is by another famous artist called Andy Warhol who also flourished in the 1960s and the left is a piece of art work inspired by Roy Lichtenstein. They may appear to look different but are both featured as pop art. The first image considers an interest in a super market object of tomato soup. This is because Andy Warhol had a passion to create abstract art on existing isolated objects, he has many more art work similar to this. Whereas, the left image concentrates on a comic book style art which was first inspired by Roy Lichtenstein.